Infographics

Theses described with story and visualized with data

Hero image of two infographic screenshots on a tablet

Shrimps Ahoy!

The Journey of America’s Favorite Seafood from Elegant to Endless

Overview

A neutral infographic that combines a variety of data with remarkable moments in pop culture to show how shrimp transformed from a regional treat to America’s number one seafood.

Role

Designer, researcher

Tools

  • Illustrator (information graphics)
  • Photoshop (photo editing)
  • Excel (data analysis)

Timeframe

4 weeks

Infographic showing various historical data and text related to shrimp consumption in America

Goals & Methods

I sought evidence to account for shrimp becoming a ubiquitous staple on the American menu in less than 50 years. To accomplish this I used the following methods:

Breaking Down Each Argument

Infographic Details

Changing Tides in U.S. Fish Consumption

Shrimps Ahoy! infographic detail showing consumption rates of finfish and shellfish during the 20th century.

America’s seafood consumption from 1929-2013

Before shrimp cocktail started to appear on American menus in 1929, shrimp was rarely consumed outside of the Gulf Coast region. Consumption grew steadily, but didn’t hit its stride until the 1980s when overseas production gained momentum. In 2004, the same year that Red Lobster debuted “Endless Shrimp,” shellfish consumption surpassed fin fish for the first and only time in US history, with the average American eating over 6 pounds per year.

Import and Export Values

The US has a voracious appetite for inexpensive shrimp, importing far more than it exports compared to its neighbors to the north and south.

Detailed view of the Shrimp's Ahoy infographic showing differences in North American imports and exports

America imports more shrimp than Canada and Mexico combined

A Plentiful, Not Profitable Gulf Coast

Detail from Shrimps Ahoy! infographic showing low prices on imported shrimp make it an unprofitable commodity for American fisherman

Gulf shrimp is worth the same price today as it was in the 1950s

By 2012, shrimp cost half as much as it did in 1986. These plummeting prices combined with increased availability in the global market help explain why it became so popular. In this environment it’s increasingly difficult for American producers to compete.

A Disproportionate Environment

Improvements in shrimp health increased farming efficiency, ultimately leading to rapid overseas industry expansion in the 1980s. While the Gulf still produces most of America’s shrimp, competition in the global market has lowered its value.

Detail of Shrimps Ahoy! infographic showing that Gulf shrimp is the lowest value and most plentiful of North American shrimp

North America produces only 2% of the world’s fish

5 Reason Why You Should Be Living in An Innovation Unit

Overview

An infographic that uses Boston housing, household, and marriage data to persuade readers to consider renting a micro-apartment.

Role

Designer, researcher

Tools

  • InDesign (layout)
  • Illustrator (illustration)
  • Excel (data analysis)

Timeframe

5 weeks

Micro apartment photography © Allen + Killcoyne Architects

5 Reason Why You Should Be Living in An Innovation Unit Infographic

Goals & Methods

Before tiny homes and small space living gained widespread popularity, urban micro-apartments were controversial. I aimed to use data to challenge the assumption that small space living was claustrophobic. To accomplish this I used the following methods:

Crafting the Message

Infographic Details

Simpler Aspirations

Despite rising demand for studio apartments, micro units are often negatively viewed as claustrophobic. To persuade the reader to reconsider this perspective, I showed some of the beautifully designed interiors.

A grid of four photographs of a micro-unit

Convenience Value

Points of interest, grocery stores, and gyms plotted within a 20-minute walking radius of Fort Point, which houses three micro-unit buildings, stressed the convenient walkability of these apartments.

Graphic showing the walkability of six Boston neighborhoods

Many popular neighborhoods lack amenities within a 20-minute walking distance

Size is Relative

A graphic showing the micro-unit’s similarity in size and price to other popular downtown studios debunked the notion that these units are extra pricey.

A chart showing an increase in studio rental prices

Demand for studios is on the rise

A graphic showing the size and price per square foot of various Boston apartments

A micro-unit is about the same size as any studio apartment.

Single for Longer

Housing and marriage data showed that millenials tend to value living alone, and tend to remain single for longer, making micro-units ideal for them.

A chart showing an increase in MA divorce rates, decrease in MA marriage rates

Unlike the rest of the nation, divorce rates are increasing in Massachusetts

A chart showing changes in cohabitation from 1970 and 2012

The number of people living alone has increased 11% since 1970

A Better Choice for Boston

Boston is facing a housing crisis with 30 percent more young people moving into the city than 10 years ago. The triple-decker comprises the majority of Boston housing, which was designed for families, not for a number of adults. Newly built micro-apartments have gained momentum as a potential solution to this population growth.

Graphic showing a high-rise building with micro-units compared to a triple-decker house

Two-income families are priced out of the triple-deckers that were designed to house them 100 years ago