The Journey of America’s Favorite Seafood from Elegant to Endless
A neutral infographic that combines a variety of data with remarkable moments in pop culture to show how shrimp transformed from a regional treat to America’s number one seafood.
- Illustrator (information graphics)
- Photoshop (photo editing)
- Excel (data analysis)
I sought evidence to account for shrimp becoming a ubiquitous staple on the American menu in less than 50 years. To accomplish this I used the following methods:
Before shrimp cocktail started to appear on American menus in 1929, shrimp was rarely consumed outside of the Gulf Coast region. Consumption grew steadily, but didn’t hit its stride until the 1980s when overseas production gained momentum. In 2004, the same year that Red Lobster debuted “Endless Shrimp,” shellfish consumption surpassed fin fish for the first and only time in US history, with the average American eating over 6 pounds per year.
The US has a voracious appetite for inexpensive shrimp, importing far more than it exports compared to its neighbors to the north and south.
By 2012, shrimp cost half as much as it did in 1986. These plummeting prices combined with increased availability in the global market help explain why it became so popular. In this environment it’s increasingly difficult for American producers to compete.
Improvements in shrimp health increased farming efficiency, ultimately leading to rapid overseas industry expansion in the 1980s. While the Gulf still produces most of America’s shrimp, competition in the global market has lowered its value.
An infographic that uses Boston housing, household, and marriage data to persuade readers to consider renting a micro-apartment.
- InDesign (layout)
- Illustrator (illustration)
- Excel (data analysis)
Before tiny homes and small space living gained widespread popularity, urban micro-apartments were controversial. I aimed to use data to challenge the assumption that small space living was claustrophobic. To accomplish this I used the following methods:
Despite rising demand for studio apartments, micro units are often negatively viewed as claustrophobic. To persuade the reader to reconsider this perspective, I showed some of the beautifully designed interiors.
Points of interest, grocery stores, and gyms plotted within a 20-minute walking radius of Fort Point, which houses three micro-unit buildings, stressed the convenient walkability of these apartments.
A graphic showing the micro-unit’s similarity in size and price to other popular downtown studios debunked the notion that these units are extra pricey.
Housing and marriage data showed that millenials tend to value living alone, and tend to remain single for longer, making micro-units ideal for them.
Boston is facing a housing crisis with 30 percent more young people moving into the city than 10 years ago. The triple-decker comprises the majority of Boston housing, which was designed for families, not for a number of adults. Newly built micro-apartments have gained momentum as a potential solution to this population growth.